CINC vs Ylopo: Lead Generation, AI and Ownership Compared
In this article
CINC and Ylopo both buy Google and Facebook ads to generate real-estate leads, but they are built differently. CINC is an all-in-one CRM, IDX website and lead-generation platform owned by Fidelity National Financial (CINC about). Ylopo is a founder-led marketing engine that runs ads, a home-search site and AI text and voice on top of the CRM you already use (Ylopo vs CINC). Choose CINC to run everything in one system; choose Ylopo to keep your CRM.
CINC vs Ylopo at a glance
Facts below are from each company's own site, and for CINC's ownership date, its parent's SEC filing, all as of October 2026: CINC home, CINC pricing, CINC integrations, FNF 2016 annual report, Ylopo about, Ylopo pricing and Ylopo AI.
| Question | CINC (Commissions Inc) | Ylopo |
|---|---|---|
| Who owns it | Fidelity National Financial; acquisition completed August 23, 2016 | Its co-founders Howard Tager, Juefeng Ge and Chris Soto; no parent named |
| Size it reports | 50,000+ agents; in business since 2011 | Roughly 2,200 client businesses; based in Santa Monica, California |
| What you get | CRM, IDX website, team routing, lead generation, mobile apps | Ads, branded IDX search site, listing alerts, AI nurture; not a CRM |
| Lead generation | Google and Facebook buyer and seller lead products run by CINC's ad team | Managed Google and Facebook ads plus dynamic retargeting |
| AI follow-up | CINC AI, an optional add-on for 24/7/365 text conversations | Ylopo AI²: AI Text plus AI Voice, from the Growing Team plan up |
| Pricing model | Solo (1 user), Ramp (up to 4), Pro (up to 49), Select (50+), all by quote | Quoted for your market and contact database size, with no per-seat fees |
| Integrations | Public API, Zapier on Ramp and above, CRM Connect for third-party lead sources | Partner CRMs; AI Voice requires Follow Up Boss |
Who owns CINC and Ylopo?
CINC stands for Commissions Inc. Fidelity National Financial's annual report for 2016 says "On August 23, 2016, FNF Group completed its acquisition of Commissions, Inc." and describes it as a provider of web-based real-estate marketing and CRM software (FNF 10-K, 2016). CINC's own about page calls FNF "the nation's largest title insurance company" (CINC about).
Ylopo names no parent company. Its about page says co-founders Howard Tager, Juefeng Ge and Chris Soto first built TigerLead, started in 2007, then rebuilt the business as Ylopo (Ylopo about). Ylopo does not publish revenue figures. The size signals on its own site are roughly 2,200 client businesses and "75K+ Agents on the platform" (Ylopo pricing).
Commissions Inc vs Kunversion: what happened to each
Both were early real-estate marketing and CRM platforms, and both changed hands in 2016. Commissions Inc became part of FNF that August, as above. Kunversion went to private equity: NexPhase Capital announced on November 14, 2016 that it had acquired Kunversion and Inside Real Estate, and "The two entities have been merged and will operate under the Inside Real Estate brand" (NexPhase Capital).
Inside Real Estate went on to market kvCORE and, in mid-2024, unified its products under the BoldTrail name (BoldTrail). So Kunversion's successor today is BoldTrail. See how BoldTrail handles AI add-ons in kvCORE AI integration.
Does CINC generate and convert real estate buyer leads?
Yes, on both counts, according to CINC. It sells Google Buyer Leads and Facebook Buyer Leads products, plus seller products (CINC pricing). Its lead-generation page says "We annually spend $25 million on Google advertising alone each year," as of October 2026, and that CINC targets more than 80 property niches, such as waterfront and golf (CINC lead generation).
Conversion runs through the CRM. AutoTracks automate follow-up and "can include texts, email, agent reminders, and tasks" (CINC communication tools). CINC AI adds round-the-clock AI texting as a paid add-on. CINC's pages do not state a lead-to-close rate, so ask for figures from teams in your market.
How Ylopo generates and works leads
Ylopo's CINC comparison page says it "Generates buyer & seller demand Via managed Google & Facebook ads" and pairs with the CRM you choose (Ylopo vs CINC). Its timeline also lists an "industry first Facebook Lead Ads experience" among early releases (Ylopo timeline).
The AI then works the database. Ylopo AI Voice "Calls leads 14 times over 90 days," and AI Voice requires Follow Up Boss (Ylopo AI). AI text asks about timeframe, budget, beds and baths and pre-qualification status before a live transfer.
How CINC and Ylopo price
Neither posts a full rate card. CINC lists four plans by team size with "Request Pricing" and says to "Contact our team for specific pricing information" (CINC pricing). CINC AI is "available as an optional add-on," as of October 2026 (CINC AI).
Ylopo quotes each client for its market and the size of its contact database rather than per seat (Ylopo pricing). Ylopo's own CINC comparison page says Ylopo "Starts at $395/mo," as of October 2026 (Ylopo vs CINC). Both companies also manage ad spend for their clients, so the platform fee is only part of the cost.
Connecting other lead sources, including Facebook lead ads
If you run your own Facebook lead ads or buy portal leads, check how each platform takes them in. CINC offers CRM Connect to "Instantly receive leads from 3rd party sources," a Zillow Leads connection, Zapier on its Ramp, Pro and Select plans, and a public API for two-way integrations (CINC integrations).
Ylopo sends its leads into partner CRMs and lists Follow Up Boss as required for AI Voice (Ylopo AI). Leads you buy elsewhere enter through that CRM's own lead-source connections, so check its list too.
Speed to lead still decides the result
Both platforms spend heavily to create leads, and reply speed affects how many of them convert. Leads360, now Velocify, analyzed several million internet-generated leads across industries such as mortgage, insurance and education, grouped by how soon the first call attempt came (study, first published in 2010). Leads called within 60 seconds converted 391% above average (Velocify, formerly Leads360). This is an industry benchmark, not a Swiftleads AI customer outcome.
A Harvard Business Review audit of 2,241 U.S. companies, published in March 2011, found firms that tried to reach a web lead within an hour were nearly seven times as likely to qualify it as firms that waited even one more hour (HBR, 2011). Read more in speed to lead for real estate.
Social channels also top agents' own lead rankings. In the National Association of Realtors (NAR) 2025 REALTORS Technology Survey, social media remained the top lead-generating technology, named by 39 percent of respondents, ahead of CRM at 23 percent (NAR, 2025).
Consent and compliance when AI follows up
Ylopo says it texts and calls only leads who gave consent through verified sources, and that an opt-out from text also removes the lead from voice calls (Ylopo AI²). If you add CINC AI, ask CINC how it records consent and handles opt-out replies.
For AI voice calls, the FCC confirmed in 2024 that the TCPA's "artificial or prerecorded voice" rules "encompass current AI technologies that generate human voices" (FCC 24-17). This is general information, not legal advice.
Which one should you choose?
Choose CINC if you want one login for CRM, website, routing and ads, from its one-user Solo plan up to the 50-plus-user Select plan. Choose Ylopo if you already like your CRM, especially Follow Up Boss, and want ads plus AI text and voice layered on top.
Either way, leads arrive at all hours. Swiftleads AI responds to inbound leads in under 60 seconds, 24/7/365, by voice, SMS, email or WhatsApp, qualifies them on the call, books appointments on your calendar and syncs to your CRM. It supports TCPA, A2P 10DLC and DNC compliance, consent and opt-out handling, and call recording disclosures. If you are leaving CINC, compare options in CINC alternatives; if you are weighing Ylopo, see Ylopo alternatives.
To have inbound leads answered in under 60 seconds, Book for a quote.