Real Estate AI ISA ROI Calculator

See how many more deals your brokerage could close with AI-powered lead follow-up

Your Brokerage Numbers

AI-Powered Results

Additional Monthly GCI

$312,000

Additional Annual GCI

$3,744,000

Example annual ISA salary budget

$110,000/yr

A comparison input; staff savings depend on your workflow and human handoff needs.

The Real Estate Lead Math

Swiftleads AI pricing is by custom quote. Scope depends on lead and call volume, channels, integrations, and workflow. Book for a quote; current commercial terms are confirmed in a written proposal.

This illustration assumes a contact rate 3.5 times your current rate, capped at 80%, a 35% appointment rate and a 25% close rate. Salary figures are example costs. These are assumptions, not measured results or a forecast; the displayed gross opportunity does not subtract the custom quote, usage or implementation costs. Use your own observed qualification, attendance and sales outcomes when evaluating a proposal.

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Method

1. Current contacts per month = monthly leads × your current contact rate, rounded to a whole number.
2. Illustrative contact rate with AI = your current contact rate × 3.5, capped at 80%.
3. Contacts with AI per month = monthly leads × that rate, rounded to a whole number.
4. Deals per month, in each scenario = contacts × a 35% appointment rate × a 25% close rate, rounded to a whole number.
5. Additional deals per month = deals with AI − current deals.
6. Additional monthly GCI = additional deals × your average commission per deal. Additional annual GCI = monthly × 12.
7. Example ISA salary budget = $55,000 a year for one ISA, or $110,000 for two when you enter more than 5 agents. It is a comparison input only; it is not added to or subtracted from the GCI figures.

Assumptions

• The 3.5× contact-rate multiplier, the 80% cap, the 35% appointment rate and the 25% close rate are fixed assumptions chosen for illustration. They are not industry benchmarks, not measured Swiftleads AI results and not a forecast.
• The same appointment and close rates apply to both scenarios, so the difference comes only from the contact rate.
• The GCI figures are gross opportunity. They do not subtract the custom quote, usage, implementation costs, splits or fees.
• Replace the assumptions with your own observed contact, appointment and close rates when you evaluate a proposal.

To enter your own close rate and see a range, use the missed lead cost calculator.

Sources

These sources are industry research on why response speed matters, not Swiftleads AI customer results. None of them is the source of the calculator's fixed assumptions.

1. Velocify (formerly Leads360), speed-to-call study: Leads called within 60 seconds converted 391% above average (Velocify, formerly Leads360).
2. Harvard Business Review, “The Short Life of Online Sales Leads”, March 2011: Firms that tried to contact a lead within an hour were nearly seven times as likely to qualify it as those that waited longer, and more than 60 times as likely as firms that waited 24 hours or more.
3. Mike DelPrete, “Secret Shopping: 47% of Online Property Inquiries Are Ignored”, August 2024: In 100+ secret shops of brokerage websites during weekday business hours, nearly half of online property inquiries got no response.
4. Florida Realtors, Pied Piper 2026 Real Estate Lead Handling Effectiveness Study, October 2026: 68% of 2026 website inquiries to offices of 21 large brands got no response within 24 hours.

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