BoomTown Acquisition by Inside Real Estate and Alternatives

Inside Real Estate acquired BoomTown on January 20, 2023. The announcement, datelined Charleston, said the two companies "have joined forces to form the industry's leading residential real estate technology company" (press release). Inside Real Estate, maker of kvCORE (now sold as BoldTrail), kept Joe Skousen as CEO. BoomTown's Grier Allen became Chief Strategy Officer and Nick Macey became President.

What the 2023 deal combined

The release described BoomTown as "serving 100,000 real estate professionals" and Inside Real Estate as a partner to "more than 400,000 real estate professionals" (press release). It also said BoomTown worked with "40% of the Real Trends Top 250 teams."

The combined portfolio named in the release included:

• the kvCORE platform and CORE Back Office from Inside Real Estate;
• BoomTown's CRM, websites and lead generation;
• Brokermint for back-office transactions;
• AmpStats, CORE Home, Property Boost and MyAgentFinder.

Inside Real Estate's developer portal still lists a separate "Public API for the BoomTown CRM" next to the BoldTrail API (developer portal). That is useful if you want to connect a lead source, such as Facebook lead ads, or an outside tool to an existing BoomTown account.

Is BoomTown still available?

Yes. As of October 2026, boomtownroi.com still sells BoomTown as "Real Estate Marketing Software & Technology," offering an "intelligent CRM, lead management services and more" (BoomTown). Its site names four packages, Launch, Core, Grow and Advance, plus a separate btPRO product, and does not publish prices. The footer links to Inside Real Estate.

BoomTown also sells "Success Assurance," a team of "Lead Concierges" who watch a database for lead activity. That matters when you compare it with tools that only store and route leads.

Why teams look for BoomTown alternatives

Most searches after an acquisition come from one of three worries:

1. Product direction. Two CRMs now share an owner, so some teams wonder which one gets new features first.
2. Cost and contract. BoomTown does not publish prices, so teams want a published-price benchmark before renewal.
3. Speed to lead. A CRM stores and routes leads, but someone still has to answer fast. Harvard Business Review (HBR) reported that firms which tried to reach a web lead within an hour were nearly seven times as likely to qualify it as firms that waited an hour longer (HBR, 2011).

Know which of the three is driving your search before you migrate. The third can often be fixed without changing CRM.

BoomTown alternatives compared

These four are the closest like-for-like options. Prices and terms are from each vendor's own page as of October 2026 (BoldTrail, Follow Up Boss, Lofty, Real Geeks).

BoldTrail

For BoomTown users who want to stay with the same owner, BoldTrail is the natural move. BoldTrail's own pricing article says it "doesn't publish a standard pricing page with fixed monthly tiers" and that brokerages get "customized enterprise pricing based on brokerage size, number of agents, and which modules are included" (BoldTrail). BackOffice and the recruiting module are priced separately. See our BoldTrail pricing breakdown.

Follow Up Boss

Follow Up Boss is the most transparent on price. Follow Up Boss lists its Grow plan at $69 per user per month, or $58 billed annually, with calling as a $39 per user add-on (Follow Up Boss pricing, as of October 2026). Follow Up Boss Pro lists $499 per month including 10 users, with unlimited calling and texting (as of October 2026). Teams that want to keep their own website and lead sources often choose it. Compare it with BoldTrail in Follow Up Boss vs kvCORE.

Lofty

The Lofty pricing page lists Agent, Team, Broker and Enterprise plans, all marked "Request Pricing" (Lofty pricing, as of October 2026). The page says pricing "varies based on your choice of platform package, seat count, optional upgrades and lead-gen programs." It lists an AI-powered CRM, AI lead scoring and custom AI agents, with lead generation as an add-on that "Requires 20% ad management fee."

Real Geeks

Real Geeks publishes a single platform price: $399 per month plus a $500 one-time setup fee, with two users included (Real Geeks pricing, as of October 2026). Real Geeks lead packages start at $299 per package per month (as of October 2026). The Real Geeks Geek AI Text add-on is $49 per month, or included with a lead package, and Geek AI Voice is listed as "Coming Soon" (as of October 2026).

How to move off BoomTown without losing leads

A CRM migration fails quietly when a lead source keeps posting to the old system. Plan the cutover in this order.

1. List every lead source. Write down each portal, ad account, website form and referral feed, and where it posts today: email, API or a direct integration.
2. Export contacts with history. Pull contacts, notes, tags, lead source and assigned agent. Ask for a test import of 50 records before the full move.
3. Rebuild routing before go-live. Recreate round-robin rules, ponds and after-hours rules in the new CRM. A lead that lands with no owner waits.
4. Carry over opt-outs. Move unsubscribe, STOP and do-not-contact flags with the contacts so nobody gets a message they refused.
5. Switch sources one at a time. Repoint one portal, send a test lead, and confirm it arrives with the right agent before moving the next.
6. Run both systems for one billing cycle. Keep read access to BoomTown until the last open deals and notes are confirmed in the new system.
7. Time the first response. Compare lead-to-first-call time before and after. If it got slower, fix routing before you cancel the old contract.

Two destination details are worth checking before the import. If you move to BoldTrail, Inside Real Estate's API guide says most accounts run with lead duplication on, and that "A contact can exist multiple times within the same BoldTrail account, but only once at each ownership level" (Inside Real Estate), so decide who owns imported contacts before they arrive.

If you move to Follow Up Boss, its API documentation says sending new leads through POST /v1/events avoids duplicates, applies Action Plans and assigns the agent from Lead Flow, while leads sent through POST /v1/people skip those automations (Follow Up Boss). Point each lead source at the right path before you switch it, and include a few known duplicates in the 50-record test import to see how each system handles them.

Keep your CRM and fix response speed instead

If speed is the real problem, switching CRMs rarely fixes it. In Pied Piper's 2026 test of offices from 21 large brands, just 10% of web inquiries heard from an agent within an hour (Florida Realtors). A new CRM still routes the lead to an agent who may be at a showing. The faster fix is a response layer that reaches every inbound lead first and writes the result back to the CRM you already use.

Swiftleads AI responds to inbound real estate leads in under 60 seconds, 24/7/365, by voice, SMS, email and WhatsApp in 15+ languages. It asks your qualification questions, books appointments on your calendar and syncs to your CRM. Follow-up stays compliant: inbound inquiries and contacts with prior consent only, opt-out handling on every channel, and support for TCPA, A2P 10DLC and DNC compliance.

Frequently asked questions

What happened to BoomTown?

Inside Real Estate acquired BoomTown on January 20, 2023, putting BoomTown and kvCORE (now BoldTrail) under one company led by CEO Joe Skousen. BoomTown is still sold on boomtownroi.com in four packages, Launch, Core, Grow and Advance, and its prices are not published.

What is the best BoomTown alternative?

It depends on why you are leaving. BoldTrail keeps you with the same owner, Follow Up Boss has the clearest published pricing, Lofty bundles an AI-powered CRM with IDX websites, and Real Geeks publishes one platform price with optional lead packages. Shortlist two and ask each for a written quote.

What should a team test before switching from BoomTown?

Export a sample of contacts, notes and tags and check how each platform imports them. Confirm every lead source can post to the new CRM, test opt-out and do-not-contact flags, and time how long a new lead waits for a first call before and after the move.

Should a CRM replacement be the first step?

Not if the main problem is slow follow-up. A new CRM routes leads the same way to the same busy agents. Measure your current response time first; if after-hours leads wait for hours, a response layer on top of your current CRM is usually the quicker fix.

For a 24/7 first response on every inbound lead without changing CRM, Book for a quote.

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